By now most of us have probably heard of search engine optimisation, or SEO. (If you haven’t yet, never fear! Head over to one of our other blog posts here and find out everything you need to know). Search engine marketing (SEM) is a little bit different. SEM is all about paid advertisements that allow your business to rank higher and be seen by your target audience.
To break it down for you, advertisers place bids on keywords to have their website show up when people search that particular keyword. If you bid on a particular keyword, this gives you the opportunity to have an ad for your business appear at the top of the page when this keyword is searched.
One of the most popular platforms, Google Ads, operates on a pay-by-click system, where you are only charged for the advertising space when a person actually clicks on your website! You can also set limits to how much you want to spend on this per day. If you want to find out more about this service, contact us here about setting it up for your website.